No flash plug
While the hustle and bustle of NAMM's huge ground-floor arena offered the chance to bump into celebrities, play some brand new guitars, and catch the latest news. It was the quiet promise of Hall E that pulled a lot of people in.
This is where the new companies on the circuits pay their dues, if there's a cool invention that you wish you'd thought of, it will be downstairs in Hall E. This not only applies to the high-tech stuff, but also to guitars, such as the Kitara - a stringless synth-guitar, and the Voyage Air Guitars - high-spec guitars that fold in half and stay in tune.
Of course, there were great products to be found in all locations, and some of the bigger companies even had their own private rooms on the higher levels of the convention center. So here's a round-up of our guitar highlights from Winter NAMM 2011: