Fender Relaunches Official Website

Improved navigation and all-new interactive features   17-Jan-13

Fender Relaunches Official Website


Fender has announced the re-launch of its official website, unveiling a revitalized online presence with enhanced navigation and a modern look.

Richard McDonald, senior vice president of Fender marketing, told us, "The new Fender website is a destination for music enthusiasts worldwide, and it's exciting to deliver an even more captivating and immersive web experience. We are thrilled with the improvements and we believe consumers will be, too."

For the first time ever, users can enjoy a 360-degree view of American and Artist Series instruments through an all-new interactive experience. The revamped website also delivers a new product research area, content-rich news section, user-friendly sorting and filtering functions, an all-new treatment and presentation of the Fender Custom Shop, and much more.

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