Native Instruments announces plans for a dedicated UK office   30-Aug-13


Native Instruments has announced plans to open a UK branch in January 2014, to establish dedicated sales, marketing and R&D capacities in one of its most important markets. To be located in the vibrant London area of Shoreditch, Native Instruments UK will firmly root the company in the birthplace of pop music and hotbed of continuous artistic innovation, and complement its existing offices in the music metropolises of Berlin, Los Angeles and Tokyo.

The NI UK sales team will be formed by the experienced staff of longstanding agent 2Twenty2, led by its owner and Managing Director Stephen Parker who has looked after NI's UK distribution for over a decade. The London office will also fulfill general marketing, PR and artist relations functions, accommodating the specific audiences and scenes in the UK and Ireland.

Furthermore, Native Instruments UK will comprise a local product design and development team, which will extend the capabilities of the R&D staff in the Berlin and LA offices.

"With Native Instruments, I've been fortunate to represent one of the most dynamic MI brands in the UK since 2001", says Stephen Parker, "and I am very excited to now grow the Komplete, Maschine and Traktor product lines even further from a dedicated NI branch."

"The UK has always been a crucial sales region for us", says Daniel Haver, "and the establishment of a full-featured office in London now represents the next step in our commitment to our British customers as well as our determination to involve local creative talent into our future product design and development process."

Native Instruments will announce job opportunities for the London office soon via their dedicated online career center.

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RP    Said...

Awesome, they'll now be able to not develop new products but merely discount sell off their existing ones from multiple locations now (I write this as someone who two years ago thought NI could do no wrong, now they just 'do no anything')

30-Aug-13 07:48 AM

Montychristo86    Said...

I know I have said a lot of stuff against NI on these forums, but all you have to do is look at their forums. They are chocked full of dissatisfaction and disgust.

They were cool about 10 years ago, but now they are too far gone to even be relevant. They bloat up their products with unnecessary add-ons and custom tailor ponzi-esque marketing schemes. It's too bad that a company with such influential products like Absynth, Reaktor, and Massive has turned into nothing more than a cash cow.

31-Aug-13 10:19 AM

Sunny Jim    Said...

To be fair to NI, Komplete 8 is a very good product. Ingeniously equipped with 2 USB leads on the slim hard drive to ensure enough juice when loading, it took a couple of hours to download the mass of software, and it all worked straight off the bat. Though one may love small companies, it often involves a lot of workaround faffing. Maschine may have serious competition now that the MPC Renaissance actually works and syncs to timecode, but credit where it`s due, NI create a lot of very exacting and well researched software.

02-Sep-13 09:25 AM

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