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We've been a fan of Knaggs guitars for a while now, following their meteoric rise building some of the most sought after production guitars on the market.
Still a relatively small-scale luthier operation - each guitar is lovingly and masterfully built by hand, with stunning finishes on quality raw materials.
In short, Knaggs have successfully entered a crowded a competitive market in a short place of time, and with the unique look of some of their flagship models, it's easy to see why they've become so popular.
Add into the mix that rock royalty Steve Stevens has his own signature model, and Knaggs really do look like they're flying.
We caught up with Peter Wolf at NAMM 2014, the man whose marketing prowess has helped make all of this happen, and he talked us through their current models, as well as plans for the future.
Watch the video above to see what he has to say.
Written by Richard Beech.
Filmed by Robert Hicks, presented by Richard Beech