MESSE: Behringer Go From Strength to Strength

15 years old and 16 new releases      31/03/04
The Behringer corporate press event celebrated their 15th anniversary as well as 16 new product releases. The product releases will be detailed in following news stories, this stories covers the corporate details that Behringer love to quote. They certainly know how to celebrate with a big buffet (lots of smoked salmon) and good looking cake! In 15 years we were told they have gone from a cottage industry to a $130 million a year turnover global giant - 42% growth per year. With 2 million square feet of owned manufacturer space in China and over 120 national markets served. These manufacturing facilities and their design to a price techniques are the reason why they can produce their broad range of equipment at such a low price. We were constantly told that there corporate mantra is "double the features at half the price". Well their product are certainly low price and they have a lot of pride in their company. I wonder how big they'll be and what price they kit will be in another 15 years time.

Uli Behringer celebrating 15 years
Further details available at the Behringer web site ( http://www.behringer.com).


All MESSE 20SE News |  Videos |  Live Blogs |  Follow us on Twitter and Facebook
More From: BEHRINGER
Even more news...




More Videos


Yamaha ReFace CP - Piano Exclusive 

More than meets the eye


Eventide H9 Harmonizer and More 

Multi-effects for the guitarist live or in the studio


First Look: Roland EFX Digital Eurorack Modules 

Bitrazer, Scooper, Torcido and Demora up close


Yamaha ReFace DX - Exclusive First Look 

The second in the range has an FM engine