Sorry about the cheesy wordplay, but Roland are clearly pretty proud of the stable of producers that are overjoyed with the MV-8000. Now the cynical amongst you will no doubt suggest that these guys probably get all their gear for free and will say anything to ensure their freebies don't dry up, but if you take a look at the copy below and swing over to the Roland website to check out the video endorsement from Armand Van Helden you'll see that they are genuinely impressed with the MV-8000 and it's capabilities.
Official Press Release
Cranking out epic beats since he was 15, Helden officially broke onto the
global music scene in 1996 with a series of remix classics that became
danceclub favorites worldwide. Since then he's recorded for labels such as
Strictly Rhythm, Henry St., Logic, and ZYX, and is now considered one of
the most popular dance producers in the world.
In a recent interview Van Helden revealed, "This is the piece that I've
been wanting for a long time. You need anything else, especially if you're
working like me--using a lot of vinyl, or CDs for that matter. Honestly,
you could be sitting in front of the MV-8000 and just have a CD or
turntable plugged into it, and you're done. That's it."
From making beats to sampling and CD-burning, the MV-8000 Production Studio
allows producers to do it all, both quickly and elegantly, in one box.
Earlier this year Van Helden hooked up with the recently released MV-8000
and became an overnight advocate.
Van Helden relates, "The MV-8000 does everything. It's the real,
full-on--from start to finish--piece that can do full production. Its all
the right stuff put in one package."
Executive super-producer and performer Jermaine Dupri shares Van Helden's
enthusiasm for the new production studio.
At 14 Dupri produced and secured a record contract for the trio Silk Tymes
Leather. By age 16 he had formed So So Def Productions in Atlanta, and in
1991 he secured his first platinum act. Since then Dupri has earned a
reputation as one of the most consistent and influential producers around.
"One thing I do a lot of is remixing," says Dupri. "I love the fact that
you can put vocals in the MV, and change the tempo without changing the
pitch [a.k.a. time-stretching]. That part excited me about the MV from day
one. I also like how you can throw loops in and synchronize everything up
quickly - which has always been a problem with samplers in the past."
The MV-8000 allows producers and recording artists to sample their own
sounds or import Roland, Akai, ACID, and WAV libraries, then arrange it all
using 16 velocity/aftertouch-sensitive pads and Roland's most powerful
audio/MIDI sequencer. A selection of professional COSM effects, onboard
mastering tools, a built-in CD-RW drive, and USB port make the production
studio the ultimate tool for today's producers. And with the MV8-VGA
option, the MV-8000 can be expanded with an optical mouse and VGA display.
"I guarantee, I'll be carrying that setup on the road with me wherever I