Coke and Apple Join Forces for iTunes Giveaway

70 million songs and that’s just Europe      04/08/06

Buying Choices
Apple and Coca-Cola's new promo will see a massive giveaway throughout Europe in a promotion to include iPod players and iTune songs to the the tune of 70 million songs. When you consider that the European sales of iTunes totals 200 million since it was launched, that's one heck of a budget. I wonder if there’s an approved selection of tunes - "I'd Like to Teach the World to Sing" and other Coke related ad jingles throughout the years perhaps? Probably not, but it's sure to bring a whole bunch of new punters in.

z

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