WNAMM07: The Stratocaster Of The Future

Fender show off the new VG Strat with Roland Virtual Guitar technology      21/01/07

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WNAMM07: The Stratocaster Of The Future


After a 10-year research and design partnership with music technology pioneer Roland Corporation, Fender have unveiled the first modeling instrument that they say is worthy of being called a Strat. The revolutionary new Fender VG Stratocaster offers guitarists instant alternate tunings, a selection of dead-on electric guitar models, acoustic and 12-string guitar sounds, and more—all with the turn of a knob. No special outboard gear, cables, or accessories required.
Fender say that this breakthrough instrument means that guitarists no longer have to drag multiple guitars to a gig to get the right sound for each song, or make audiences suffer through mid-set delays while they re-tune instruments or adjust amp settings. In the studio, say Fender, the VG Stratocaster is equally advantageous, letting guitarists whip through a collection of breathtaking guitar tones without breaking a sweat.
Fender do stress though, that, just as importantly, the Fender VG Stratocaster is at its heart a rock-solid U.S.-made American Series Strat, with all the innate signature tone and feel for which the instrument is so revered - Guitarists can simply pick it up, plug it in, and play.
Here’s what Fender say about the ideas behind this latest innovation… ‘Wouldn't it be nice to flip a switch on a Stratocaster and, all of a sudden, be in an alternate tuning? Wouldn't it be nice to turn a knob on its pickguard and suddenly have a clear acoustic guitar sound, the roar of a humbucking pickup, the signature snap of a Telecaster® guitar and the lush fullness of a 12-string? That was the idea behind the VG Strat: a single, incredibly versatile instrument that delivers 37 serious Fender Stratocaster, Telecaster, humbucking, 12-string and acoustic sounds, plus five alternate tunings, all at the simple flip of a switch or the twist of a knob—and all in the gracefully familiar form of the Stratocaster.’
Justin Norvell, Senior Marketing Manager for Fender told us, "We felt strongly that keeping the instrument simple was the way to go. Usually, the more functionality you add, the more complicated an instrument becomes. So we kept the VG Stratocaster pared down to the essentials, making it easy to pick up and play. After all, playing a Fender Strat shouldn't require the study of a phone-book-sized owner's manual"
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