WNAMM07: The Stratocaster Of The Future

Fender show off the new VG Strat with Roland Virtual Guitar technology      21/01/07

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WNAMM07: The Stratocaster Of The Future

After a 10-year research and design partnership with music technology pioneer Roland Corporation, Fender have unveiled the first modeling instrument that they say is worthy of being called a Strat. The revolutionary new Fender VG Stratocaster offers guitarists instant alternate tunings, a selection of dead-on electric guitar models, acoustic and 12-string guitar sounds, and more—all with the turn of a knob. No special outboard gear, cables, or accessories required.
Fender say that this breakthrough instrument means that guitarists no longer have to drag multiple guitars to a gig to get the right sound for each song, or make audiences suffer through mid-set delays while they re-tune instruments or adjust amp settings. In the studio, say Fender, the VG Stratocaster is equally advantageous, letting guitarists whip through a collection of breathtaking guitar tones without breaking a sweat.
Fender do stress though, that, just as importantly, the Fender VG Stratocaster is at its heart a rock-solid U.S.-made American Series Strat, with all the innate signature tone and feel for which the instrument is so revered - Guitarists can simply pick it up, plug it in, and play.
Here’s what Fender say about the ideas behind this latest innovation… ‘Wouldn't it be nice to flip a switch on a Stratocaster and, all of a sudden, be in an alternate tuning? Wouldn't it be nice to turn a knob on its pickguard and suddenly have a clear acoustic guitar sound, the roar of a humbucking pickup, the signature snap of a Telecaster® guitar and the lush fullness of a 12-string? That was the idea behind the VG Strat: a single, incredibly versatile instrument that delivers 37 serious Fender Stratocaster, Telecaster, humbucking, 12-string and acoustic sounds, plus five alternate tunings, all at the simple flip of a switch or the twist of a knob—and all in the gracefully familiar form of the Stratocaster.’
Justin Norvell, Senior Marketing Manager for Fender told us, "We felt strongly that keeping the instrument simple was the way to go. Usually, the more functionality you add, the more complicated an instrument becomes. So we kept the VG Stratocaster pared down to the essentials, making it easy to pick up and play. After all, playing a Fender Strat shouldn't require the study of a phone-book-sized owner's manual"
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    5 Comments...  Post a comment    original story
    Will    Said...

    Didn't Line 6 do this about 5 years ago? Their instrument quality was a bit shaky, but I belive they offered a greater range of sounds with an even simpler interface. Fender/Roland are offering too little, too late, for what is sure to be too much.

    21-Jan-07 02:57 PM

    paulo    Said...

    a remote control option for roland vg boxes on whatever guitar would have been a much smarter and less compromising support from fender to this technology. I don't see reason in paying fender price plus electronics for a modelling guitar, honestly. the real deal will always beat it.

    21-Jan-07 04:10 PM

    Andrew    Said...

    After watching the video, all I can say is... WOW! I think that if Fender is willing to risk the credability of their household name "Strat" on this, then it going to be good. Watch the NAMM video. Very impressive!

    21-Jan-07 10:01 PM

    Charles Parslow    Said...

    It looks like they sacrificed the second tone control so its not a true Strat in bypass mode. I hope the battery doesn’t require removal of that six screw plate in the back. You can only turn those screws so many times.

    22-Jan-07 07:47 AM

    Ben    Said...

    I have had the opportunity to try out this new guitar and I was impressed. I have owned many guitars over the years. I have even built my own guitar from scratch. All have been of exceptional quality, This guitar is no exception to the rule. Fender has spared no expense to provide end users with a rugged product that is well suited for any playing nviroment. This guitar is mated the best of Fender U.S. Stratocasters with the best of Roland's modeling technology. I have been a line 6 fan for many years and have been saving to purchase a Variax just to strip it for components for a transplant into a better playing instrument. Line 6 did it first and did it well, but Fender has done it that much better. Plus with this guitar there is no need for a huge investment in expensive P.A. systems and complicated interfaces and accessories. Just plug this guitar into your favorite amp and get what you need to play what you want. I have invested thousands into Line 6 Gear, and I have been a Fender player for a long time. All of these features are laid out for us at a low price. A standard American Standard strat would run between $1200-1500, with many models well over that. So $1699.99 for an instument that can become your primary and backup instrument in the flick of a switch is very reasonably priced. In the Fender VG Strat, you can rely on Fender to provide you with quality, simplicity, and value in these instruments.

    30-Jan-07 07:53 AM

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