Fairlight US forms to enhance representation in USA and Canada 21/02/07
In a move that provides audio professionals in all areas of post, broadcast and recording with a new and improved conduit to Fairlightâ€™s digital media production technologies, longtime Fairlight veteran, Steve Rance, has formed FairlightUS as the new independent distributor of Fairlight in the United States and Canada. Effective immediately, FairlightUS assumes ownership of MediaGear, the previous Fairlight distributor in North America, and customers can be assured of continual service and support as Rance has been careful to retain all sales and support staff in both California and New York. Rance, who holds multiple patents in audio systems design and was an original developer of the ground breaking Fairlight CMI, leaves FairlightAU after 25 years at the companyâ€™s Sydney headquarters.
Steve Rance had this to tell us, â€œCustomers can expect improved service and support, increased inventory of demo units and greater connectivity to FairlightAU. With an exciting array of new products, a proven team of sales and support professionals and new injection of capital and energy, FairlightUS is ready to make an impact! With the recent introduction of the CC-1 Engine, our timing could not be better. FairlightUS is presented with a considerable opportunity to provide audio professionals with a digital media production platform that makes compelling arguments from a technological, commercial and application perspective! Our goal for FairlightUS is to get as many systems as possible in the field so that our customers can experience for themselves the power of CC-1 coupled with the highly intuitive tactile interfaces of the DREAM II family!â€�
Commenting on the announcement, Fairlight CEO, John Lancken said, â€œFairlightâ€˜s new CC-1 technology provides a fresh alternative to the industry, now our distribution partner in the United States and Canada will provide a similarly fresh and energetic approach to sales and support. We are very pleased that Steve and his team have risen to the challenge and we look forward to working closely with them to communicate with our customers and provide them with the tools and support to be successful.â€�
Fairlight say that their new patent-pending CC-1 audio production engine, based on Field Programmable Gate Array (FPGA) silicon technology, comprehensively obsoletes DSP/Time Slice Bus architectures and delivers quantum performance gains by shrinking hardware into a single purpose-built media processing chip. Crystal Core technology delivers improved quality, unparalleled flexibility, scalability, enlarged system scope, and previously unattainable price performance gains.
Hereâ€™s what FairlightUS have to say about themseves and their products in their own words:
FairlightUS is headquartered in Pasadena, California and is the exclusive distributor for Fairlight products in the North American market. Fairlight designs and manufactures media creation tools including digital audio recording, editing and mixing systems for standard and high definition audio post, broadcast and music production applications. Fairlight's DREAM II family includes Satellite, StationPlus, Constellation-XT, HD Factory and Anthem. The DREAM II series is powered by Fairlightâ€™s breakthrough CC-1 technology, the worldâ€™s first FPGA based media processing engine which introduces Dynamic Resolution Optimization and delivers previously unattainable price performance gains together with unprecedented speed, flexibility and exceptional sonic quality. The platform sets the benchmark in low latency processing.
Complementing DREAM II is Fairlight's Pyxis family, which offers a comprehensive choice of integrated or stand-alone Standard and High Definition video products whilst Fairlight's MediaHub workflow tools provide a complete media management solution for audio and video networking. More information: