Audio-Technicaâ€™s headphone range is hugely popular worldwide, especially in Japan, where it is ranked number two, behind Sony. Success in the European market has been constrained, until now, by limited retail distribution. The atheadphones.com website is designed to promote the full range of headphones throughout Europe.
The site went live on 8 March, and started receiving its first orders within hours of being operational. A new retail and trade pricing structure is being introduced, to coincide with the launch of the website, which will provide for parity between online and retailer sales throughout EU countries.