Heavyocity announce their Evolve virtual instrument 27/05/08
Evolve is a new powered by Kontakt 2 virtual instrument created by the TV and
videogame composers of
Heavy Melody Music &
Sound Design who believe that it supercharges creativity
productivity for modern composers and sound designers. They tell us that Evolve doesnâ€™t just contain
the typical instruments and sounds that form the foundation of most composersâ€™
setups. Instead, it accentuates them with a powerful combination of diverse
percussion, massive stings/transitions, and evocative tonalities in ways that have
never been heard before. About Heavyocity Media, Inc.
Friends and collaborators since 1989, Berklee College of Music alumni Dave Fraser
and Neil Goldberg formed Heavy Melody Music & Sound Design in 2003. Over the years, theyâ€™ve worked with a vast
range of clients such as the NFL, Sony, GE, Gillette, Atari, Obsidian Entertainment, NBC,
Discovery Channel, and many others.
Audio for these organizations must sound top-notch and be produced quickly to meet
tight deadlines. This requires Dave and Neil to engage technology to its fullest and
always keep up with the latest trends. In recent years, the need for a virtual
instrument that could deliver unique, world-class sound in a more efficient and inspiring
manner became evident. This led to the formation of Heavyocity and its launch title
â€œEvolve is the creative tool weâ€™ve always wanted,â€� says Heavyocity visionary
Dave Fraser, â€œItâ€™s going to make people realize thereâ€™s are different way to do things.â€œ
Heayvocity co-founder Neil Goldberg adds, â€œAs soon as you dive into Evolve, its power
and potential to inspire creativity will be clear.â€�
Rounding out Heavyocityâ€™s creative team are Composers/Sound Designers Ari
Winters and Mark Kauffman. Ari holds a masters degree in Entertainment Technology
from Carnegie Mellon and previously worked for Treyarch/Activision. Mark earned his
degree in Commercial Music from Florida State and has an extensive background in
audio production and creation for mixed media.
With more virtual instruments on the way, Evolve is only the beginning for Heavyocity. Pricing and Availability:
Evolve, available for Mac and PC (AU, VST, RTAS, DXi and standalone) is scheduled to
ship in May of 2008. It will be packaged with Native Instruments Kontakt 2 Player. The
MSRP is $399 USD.