It's got to be a Good Thing for music distribution as other outlets (Amazon and 7Digital) are already offering this with the added bonus of using the MP3 format making it open to other MP3 players.
Obviously iTunes does not support any third party music players directly so folks who don't want to buy into the Apple lifestyle are forced to go elsewhere, and those alternatives are also offering DRM-free content, so Apple may need to play catchup or risk letting their music purchasing monopoly slip a way.
More From: APPLE
The only reason iTunes EVER had DRM was because the record labels required it. Apple has been pressing them for years to go DRM free.
09-Dec-08 08:45 AM
That is true, but now they are offering it without elsehwere, Apple need to implement it sharpish
09-Dec-08 09:23 AM