Since its inception in 1995, Blue has grown to become a top brand in the industry through its unmatched sonic quality, application specific designs and unparalleled aesthetic. TC Electronic is a leader in digital signal processing and a major player in other aspects of the digital audio technology world, such as digital amplification and networking.
"This is a great thing for musicians and studio engineers based in Europe," says Peter Bager, VP of Marketing and Sales at TC Electronic. "Besides the focus on world-class products we share with Blue Microphones, we are now able to complete our mix and deliver products for the entire signal chain. We have always had industry-defining products for output, recording, mixing and effects. Now we add world-class input with microphones that are simply in a league of their own. Blue Microphones is the microphone company of today as their products are designed to enhance today's digital recording environment by providing a detailed and complete application specific sonic signature while eclipsing a design aesthetic rarely seen in the microphone business--both aspects perfectly compliment our brand."
Blue Microphones COO, Ty Schultz commented: "Blue Microphones and TC Electronic share a vision: providing world class products to artists and professionals whose careers depend upon the quality of their tools. We are excited about this agreement and about gaining traction in Europe. In addition to a line of legendary, industry defining products, TC employs a direct sales force of professional musicians and engineers throughout Europe and has the expertise and capability to accurately articulate Blue's unique value proposition."
The cooperation between TC Electronic and Blue Microphones encompasses all of Europe and the Russian federation. Further details of the transaction are undisclosed.
About Blue Microphones Blue Microphones is a leading manufacturer of high-end microphones for the professional audio and consumer markets. Blue has an award-winning line of studio microphones and accessories and is recognized as one of the top brands in the industry. Recently, Blue has launched a new line of products targeted at the consumer mass market, including a USB- microphone called the Snowball and a smaller, portable version called the Snowflake. For more information, please visit bluemic.com.
About TC Electronic
TC Electronic was founded in 1976 with the objective of developing, manufacturing and marketing first class audio products that provide lasting user value for audio professionals and musicians. Based in Risskov, Denmark, TC sell their products through a dedicated sales force in Europe, and through sales subsidiaries located in Los Angeles (for the North American markets), Beijing (China), and Tokyo (Japan). Independent distributors cover other markets.