Moby is trying a unique tactic to promote his latest album, Wait For Me: having his cartoon alter-ego, Little Idiot, be interviewed by a dog.
Here's what Moby offers about the genesis of the cartoon:
"when i was 19 years old i worked in an independent record-store/head-shop in darien connecticut, named 'johnnys'. part of my job at johnny's was to draw a little cartoon on every single bag that left the store, which was odd, as i didn't know how to draw. but i came up with a quasi-self portrait ('the little idiot'), and now after all these years he's still around - on the cover of 'wait for me', in the 'pale horses' video, and also in these 'blips' that we've made for every track on the album."
As Moby explains in the interview, he's experimenting a bit with his new release and trying a more DIY approach. Moby joins a growing number of mainstream artists, including Nine Inch Nails' Trent Reznor and Radiohead's Thom Yorke, exploring new ways of promoting their music via the Internet.
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