The world of hip-hop is being ripped in two by a conflict that could turn out to be bigger than the East coast-West coast feud of the 90's: the battle over whether Antares' pitch-correcting plug-in Auto-Tune is dead.
Representing the Auto-Tune is dead crowd, rapper Jay-Z says it's all over but the memorial service:
Representing the Auto-Tune users, pitch-corrected vocalist T-Pain plans to keep using the effect, in spite of the backlash.
"I was gonna chill, because it was so many people that do what I do — now Jay-Z done dropped the 'Death of Auto-Tune' and it's time for me to come back."
When asked whether he was going to keep using his trademark effect, T-Pain remarked "Definitely. Jay-Z said something ... I gotta do it now."
What do you think? Is there still some life in Auto-Tune, or is it time to give the popular effect a thwack on the head?
Antares must be celebrating with Cristal! More exposure than they could ever buy.
They should sponsor some of their prominent defenders and maybe even create artist presets for us punters.
04-Jul-09 04:02 AM
madmax Said...
On the show Nova Science Now on PBS, there was a segment last week about Autotune, and the Antares people explained how Autotune was used to get the Cher effect.
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