Can Summer NAMM Survive Much Longer?

US Attendance Down 26 Percent 24/07/09

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Attendance at last week's 2009 Summer NAMM Show was down by 26%, compared to last year's event. Exhibitor numbers were also down at the Nashville Convention Center during this turbulent economic year, with 383 companies displaying and demonstrating products.

To add to the trade show's troubles, several vendors, including Apple and Native Instruments, made major introductions that compete with NAMM Show announcements.

NAMM is putting its best face on the situation.

“While the economic crisis certainly made this year’s Summer NAMM uncertain in many people’s minds, we forged ahead and provided a good venue for our Members to do business and prepare for the important fall and holiday selling seasons.” said Joe Lamond, president and CEO, NAMM.

It's too soon to know if the huge attendance drop is because of the current economic situation, or if it's because of companies and buyers moving their attention to the Internet. NAMM will have to reverse the decline, though, if it hopes for the summer show to be around much longer.

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