Portable Media Player Price War Coming

Microsoft Planning To Undercut Apple's iPod Pricing      11/08/09
Portable Media Player Price War Coming


It looks like a portable media player price war is coming.

Microsoft plans to substantially undercut Apple's iPod touch pricing when it releases its new Zune HD player.

According to pricing at Best Buy and Amazon, the Zune HD will sell for $229 for a 16GB model, and $290 for the 32GB model. Apple currently sells the iPod touch 16GB fro $299, and their 32GB model for $399.

It's likely that Microsoft will only have a small opportunity to capitalize on their competitive pricing, though. Apple typically introduces new iPods in the fall in preparation for the holiday season. New iPods, with more memory and better pricing, are almost certainly on the way.

Whether you prefer iPods or Zunes, though, the competition means you'll be getting a lot more player for your money, very soon.

via Gizmodo

James Lewin
Twitter @podcasting_news

More From: MICROSOFT
Even more news...

1 Comments...  Post a comment    original story
dyscode    Said...

unless the Zune HD can alo run cool applications, like the Touch I guess the 'war' will just be rattle in the cage.

If it brings down the prices, fine with me.

11-Aug-09 06:08 AM


Post a comment 
 


More Videos

BPM 2014: Moog Sub 37 Tribute In Stock 

Source Distribution show off theirs


Presentation: Modulus 002 Polysynth Latest News 

New soundset, sequencer, animator and arpeggiator


Sonic LAB: UAD2 Thermionic Culture Vulture 

All tube studio overdrive emulation for DSP


Cubase Focus: Using The Chord Track To Drive The Arrangement 

On the fly arrangement of chords and melody