Portable Media Player Price War Coming

Microsoft Planning To Undercut Apple's iPod Pricing      11/08/09

Portable Media Player Price War Coming


It looks like a portable media player price war is coming.

Microsoft plans to substantially undercut Apple's iPod touch pricing when it releases its new Zune HD player.

According to pricing at Best Buy and Amazon, the Zune HD will sell for $229 for a 16GB model, and $290 for the 32GB model. Apple currently sells the iPod touch 16GB fro $299, and their 32GB model for $399.

It's likely that Microsoft will only have a small opportunity to capitalize on their competitive pricing, though. Apple typically introduces new iPods in the fall in preparation for the holiday season. New iPods, with more memory and better pricing, are almost certainly on the way.

Whether you prefer iPods or Zunes, though, the competition means you'll be getting a lot more player for your money, very soon.

via Gizmodo

James Lewin
Twitter @podcasting_news

More From: MICROSOFT
Even more news...

 



More Videos

Featured Video
NAMM 2017: Modal Electronics 5 Crafts Together 

We talk to their creator


Featured Video
NAMM 2017: New Presonus Digital Mixers 

PreSonus unveils third-generation StudioLive Series III consoles


Featured Video
NAMM 2017: New Pittsburgh Modular Lifeforms Range - First Look 

Richard Nichol was on hand to show of the new pieces in the Lifeforms range


Sonic LAB: Roland System-8 Preview - Questions? 

We'll answer them in the full review


NAMM 2017: Sonar home studio 

Cakewalk's new entry level DAW


NAMM 2017: Melodyne 4.1 

Latest features in Melodyne 4.1 software


Sonic LAB: Softube Modular - Virtual Eurorack 

Doepfer and Intellijel Emulations