It looks like a portable media player price war is coming.
Microsoft plans to substantially undercut Apple's iPod touch pricing when it releases its new Zune HD player.
According to pricing at Best Buy and Amazon, the Zune HD will sell for $229 for a 16GB model, and $290 for the 32GB model. Apple currently sells the iPod touch 16GB fro $299, and their 32GB model for $399.
It's likely that Microsoft will only have a small opportunity to capitalize on their competitive pricing, though. Apple typically introduces new iPods in the fall in preparation for the holiday season. New iPods, with more memory and better pricing, are almost certainly on the way.
Whether you prefer iPods or Zunes, though, the competition means you'll be getting a lot more player for your money, very soon.