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If you're not a bit jaded about the music industry, this video can fix that in about five minutes.

It takes a look at how to manufacturer a sexy pop star. Take one 45 year-old songwriter, get a sexy 17 year-old model and add in some production. They don't call it "production" for nothing do they?

This segment comes from a fantastic documentary, Before The Music Dies, that looks at the state of the mainstream music industry. It features interviews with Erykah Badu, Eric Clapton, Dave Matthews, Branford Marsalis, Questlove - and a lot of musicians and music industry professionals that you haven't heard of.

While there's very little in this documentary that's going to be new to someone involved with music, you could still start watching Before The Music Dies anywhere in the film and find it compelling.

You can watch Before The Music Dies for free online (link below) and get more information on the film at the film's site.

Links:

• The full film on Google video
• BeforeTheMusicDies.com

James Lewin
Twitter @podcasting_news

Well we all no pop is basically crappy..

18-Oct-09 05:41 PM

This music purity stuff always makes me nervous and this is an appropriately trite example of this. The song they try to provide as example is so far from something even vaguely plausible as a hit pop song. It sounds conspicuously like it was written by a 45 year old musician. This is an approximation of what you would get if my parents tried to imitate contemporary music. I don't see how that validates any point this video is attempting to make

18-Oct-09 10:41 PM

Hmm, I can see what they are getting at, but surely they would need to make a) the production better and more contemporary - which they say is a piece of cake b) make the video more beleiveable

It seems to highlight the fact that though it's formulaic sure, you still need talented people to pull it off, and in this instance they didnt really have any, so it actually proves the point that there IS skill and creativity needed to make even Pop music

19-Oct-09 05:16 AM

Hey that is catchy! The girl is cute too.

23-Oct-09 11:44 PM

I want it on vinyl. Is ist available on vinyl? As in "authentic"? :}

28-Oct-09 12:02 PM

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