Native Instruments And Abbey Road Announce Partnership

Advanced software instruments are on the way in 2010      10/12/09
Native Instruments And Abbey Road Announce Partnership

Native Instruments today announced a close partnership with Abbey Road, the iconic British recording studios that have shaped the sound of popular music for over 75 years. They tell us that, combining Native Instruments' industry-leading expertise in music software design with Abbey Road's unique engineering facilities, the two companies will create advanced software instruments of exceptional sonic quality and musical value, with the first product scheduled for release in early 2010. Here's all the details from the press release...
As one of the most sophisticated recording and post production complexes in the world, Abbey Road's equipment includes one of the largest microphones collections as well as a selection of famed analog outboard gear custom-built by EMI. Combined with the studio's famous acoustics, and the expertise of Abbey Road's engineers, the studios form an ideal environment for the production of sample-based software instruments of the highest quality.
With the award-winning KONTAKT sampler and its free KONTAKT PLAYER version, Native Instruments has established the most versatile and most widely adopted platform for sample-based instruments in the industry. Advanced features such as flexible scripting, sample morphing, and custom interface panels, which make KONTAKT the premier platform for the authentic emulation of acoustic instruments, will be used extensively in the products developed together with Abbey Road in the future.
"Both popular music culture and the recording arts are indebted to Abbey Road Studios in many ways", says Sascha Kubiak, Director of the Producer Division at Native Instruments. "We are excited about the challenge to develop software instruments that will put the Abbey Road sound into the hand of musicians and producers everywhere".
"For over a decade, Native Instruments have been creating groundbreaking tools for artists to create and perform music",
says Glyn Roberts, Head of Audio Products at Abbey Road. "We are looking forward to working closely with Native Instruments' developers to create exciting and innovative instruments for musicians of all genres".
Check out the video with more information on Abbey Road and on the new partnership...
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    1 Comments...  Post a comment    original story
    Kim Jasper    Said...

    My guess is that they might want to leverage each others' strengths in the mixing/mastering area with NI bringing the AR skills, assets and gems to the market in higher volumes, at lower prices and with the effective packaging from and synergy with NI's Kore2 and Komplete products. NI can get a nice mastering addition to their offering, and NI's distribution channel will bring more value to AR than it would to the likes of IK Multimedia or izotope who are already well established in this space. I have written a little more about it on my blog:

    11-Dec-09 10:01 AM

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