Despite the difficult economic climate, it sounds like it's been a great year for Sontronics, as founder, designer and MD Trevor Coley explains. "We've been very lucky to see fantastic growth throughout 2009 especially in the UK, Germany, Norway and the US. The brand is getting a lot more recognition all round the world thanks to great support from our worldwide distributors and from the MI press."
Rather than sit back and smugly toast five years of success, Sontronics continues to grow with the release of five new products: SATURN multi-pattern condenser, STC-10 pencil condenser, STC-20 large-diaphragm condenser, STC-2X omni/cardioid condenser and the STC-PAD/PHASE inline switch. Like all of Sontronics microphones, they have been designed from the ground up in the UK, by Trevor himself and, unlike many NAMM announcements, they'll all be in the shops within a couple of months.
"SATURN is the big news," begins Coley, "and it certainly turned plenty of heads at the NAMM Show. It is of course inspired by the classic vocal mics of the 1940s and 50s, and while it was originally designed for vocals, it actually gives brilliant results on anything you put it in front of! With five switchable polar patterns plus dual pad and filters, it's our most flexible mic to date. It's been beta-tested over the last year by various artists, producers and educators including Flood and Alan Moulder, and everyone says it's an incredible all-rounder."
The other new mics are inspired by two of Sontronics best-sellers: "While our STC-1 pencil condenser and STC-2 large-diaphragm condenser continue to be as popular as ever we realised we needed to create something for the most affordable end of the market. Our new STC-10 and STC-20 both give users what they need; a price they can afford combined with the first-class sound reproduction and top quality build associated with all Sontronics products.
"At the same time, I also wanted to push the potential of STC-2 so we've created STC-2X featuring cardioid AND omnidirectional polar patterns plus a two-stage pad and two-stage filter, all at an incredible price point."
As well as the new microphones, Sontronics also released a new accessory, the ST-PAD/PHASE. "We know that some people using our ribbon mics have needed some kind of attenuation control when miking very loud sound sources, especially if they don't have the feature on a desk or audio interface. So we've launched the ST-PAD/PHASE inline switch with two -10dB attenuation/pad switches (giving a sum of -20dB) plus a 180Â° phase invert control, useful for dual-miking snare drums."
In the UK and Ireland, Sontronics' distributors Time+Space are marking the 5th anniversary with a great mic giveaway. All customers buying any Sontronics mic (apart from an STC-80) will receive a free STC-80 handheld dynamic mic, worth Â£79 when they register their purchase with Time+Space. The STC-80 has got great reviews throughout the MI press and is being used on stage and in the studio by loads of musicians and producers including Jack White, Dave Grohl, Queens of the Stone Age, Bootleg Beatles and Extreme to name but a few!
Five years of success and five new products (with more to come later in the year) all add up to being a fantastic year for the British mic brand that everyone's talking about!
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