MTV may have killed off "music television", but music videos are as popular as ever - possibly more popular than ever.
According to a survey of US Internet users by social media analytics firm Sysomos, music is, by far, the most popular category of videos on YouTube.
The top categories of videos are:
Music is more than twice as popular as the next category, entertainment.
And, given YouTube's popularity (it's the #3 site in the world), it suggests that music videos are as important as ever.
It's a Beast, don't drop it, it'll do damage. To the floor.