It's Record Store Day 2010 - an annual day to celebrate the role that local record stores play in music.
Here's what Peter Frampton has to say about the way local record stores have supported him for years.
The message might have sounded cooler if he'd done it through a talkbox. But if you feel like we do, you'll show yourself the way to your local record store and tell them "Baby I Love Your Way" by buying some new tunes.
On vinyl, even!