Check this out - it's one of the most interesting uses of music in advertising in a long time.
Audiovisual sample artist Kutiman (Ophir Kutiel) - best known for his YouTube Thru-You sound collages - created this video with Young & Rubicam for Craftsman, the Craftsman Music Experiment.
See one of Kutiman's earlier videos below:
A whole host of modules and updates to the line
Peter talks us through the design of his latest synth