The Coolest Use Of Music In Advertising In A Long Time

Kutiman Makes Music From Craftsman Tools      15/05/10

Buying Choices

Check this out - it's one of the most interesting uses of music in advertising in a long time.

Audiovisual sample artist Kutiman (Ophir Kutiel) - best known for his YouTube Thru-You sound collages - created this video with Young & Rubicam for Craftsman, the Craftsman Music Experiment.

See one of Kutiman's earlier videos below:


James Lewin
Twitter @podcasting_news


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