The Coolest Use Of Music In Advertising In A Long Time

Kutiman Makes Music From Craftsman Tools      15/05/10

Check this out - it's one of the most interesting uses of music in advertising in a long time.

Audiovisual sample artist Kutiman (Ophir Kutiel) - best known for his YouTube Thru-You sound collages - created this video with Young & Rubicam for Craftsman, the Craftsman Music Experiment.

See one of Kutiman's earlier videos below:


James Lewin
Twitter @podcasting_news

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6 Comments...  Post a comment    original story
Dean    Said...

Wow this is amazing

15-May-10 01:31 PM

Phunkateer    Said...

This is a dubstep tune! They just have forgotten to put a running chainsaw into one of those plastic WCs and rapidly open and close the door for the wobble bass! haha...

16-May-10 12:28 AM

ChucK    Said... Emergency Broadcast Network is the name of a multimedia performance group formed in 1991 that took its name from the Emergency Broadcast System. The founders were Rhode Island School of Design graduates Joshua Pearson, Gardner Post and Brian Kane (author of the Vujak VJ software). Kane left EBN in 1992. The EBN Live Team included DJ Ron O'Donnell, video artist/technologist Greg Deocampo (founder of Company of Science and Art (CoSA), and founding CTO of, artist/designer Tracy Brown and technologist Mark Marinello.

16-May-10 04:22 AM

timbop    Said...

seems very similar to coldcuts timber video

16-May-10 05:16 AM

The Guvnor    Said...

I want the chipper/shredder...

16-May-10 11:41 AM

Al    Said...

Metal on Metal! Ax to Log = Bassdrum. Must go try!

16-May-10 06:55 PM

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