The Coolest Use Of Music In Advertising In A Long Time

Kutiman Makes Music From Craftsman Tools      15/05/10

Check this out - it's one of the most interesting uses of music in advertising in a long time.

Audiovisual sample artist Kutiman (Ophir Kutiel) - best known for his YouTube Thru-You sound collages - created this video with Young & Rubicam for Craftsman, the Craftsman Music Experiment.

See one of Kutiman's earlier videos below:

Link:

James Lewin
Twitter @podcasting_news

More News: Like This
Even more news...

6 Comments...  Post a comment    original story
Dean    Said...

Wow this is amazing

15-May-10 01:31 PM


Phunkateer    Said...

This is a dubstep tune! They just have forgotten to put a running chainsaw into one of those plastic WCs and rapidly open and close the door for the wobble bass! haha...

16-May-10 12:28 AM


ChucK    Said...

http://www.youtube.com/watch?v=RWjIXHMU6w8&feature=youtube_gdata Emergency Broadcast Network is the name of a multimedia performance group formed in 1991 that took its name from the Emergency Broadcast System. The founders were Rhode Island School of Design graduates Joshua Pearson, Gardner Post and Brian Kane (author of the Vujak VJ software). Kane left EBN in 1992. The EBN Live Team included DJ Ron O'Donnell, video artist/technologist Greg Deocampo (founder of Company of Science and Art (CoSA), and founding CTO of IFILM.com), artist/designer Tracy Brown and technologist Mark Marinello.

16-May-10 04:22 AM


timbop    Said...

seems very similar to coldcuts timber video

16-May-10 05:16 AM


The Guvnor    Said...

I want the chipper/shredder...

16-May-10 11:41 AM


Al    Said...

Metal on Metal! Ax to Log = Bassdrum. Must go try!

16-May-10 06:55 PM


Post a comment 
 



More Videos


MESSE 2015: Make Noise Telharmonic Updates 

Tony Rolando gives us a look at the updates to the Telharmonic module


DanceFair 2015: Max For Cats Oscillot Modular Environment 

Fullt modular synth creation kit for Max for Live


Pocket Operator Week - PO12 Rhythm 

Part 2- the PO Drum Machine


MESSE 2015: Koma Elektronik Komplex Updates 

Updates on the Komplex Sequencer and nice little explanation