Check this out - it's one of the most interesting uses of music in advertising in a long time.
Audiovisual sample artist Kutiman (Ophir Kutiel) - best known for his YouTube Thru-You sound collages - created this video with Young & Rubicam for Craftsman, the Craftsman Music Experiment.
See one of Kutiman's earlier videos below:
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Wow this is amazing
15-May-10 01:31 PM
This is a dubstep tune! They just have forgotten to put a running chainsaw into one of those plastic WCs and rapidly open and close the door for the wobble bass! haha...
16-May-10 12:28 AM
http://www.youtube.com/watch?v=RWjIXHMU6w8&feature=youtube_gdata Emergency Broadcast Network is the name of a multimedia performance group formed in 1991 that took its name from the Emergency Broadcast System. The founders were Rhode Island School of Design graduates Joshua Pearson, Gardner Post and Brian Kane (author of the Vujak VJ software). Kane left EBN in 1992. The EBN Live Team included DJ Ron O'Donnell, video artist/technologist Greg Deocampo (founder of Company of Science and Art (CoSA), and founding CTO of IFILM.com), artist/designer Tracy Brown and technologist Mark Marinello.
16-May-10 04:22 AM
seems very similar to coldcuts timber video
16-May-10 05:16 AM
I want the chipper/shredder...
16-May-10 11:41 AM
Metal on Metal! Ax to Log = Bassdrum. Must go try!
16-May-10 06:55 PM
A faithful recreation of a classic - but with some interesting new features