Check this out - it's one of the most interesting uses of music in advertising in a long time.
Audiovisual sample artist Kutiman (Ophir Kutiel) - best known for his YouTube Thru-You sound collages - created this video with Young & Rubicam for Craftsman, the Craftsman Music Experiment.
See one of Kutiman's earlier videos below:
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Prior to our full review, we take a listen you ask the questions