Marketing expert Seth Godin has some interesting thoughts to share on his blog about "slickness" and why people may be looking for something different:

For a long time, the best way to tell if something was professional, high grade and worth a premium was by judging the slickness of the production values.

Now of course, there's autotune and ProTools, which can make any band sound like Brittany. There's Kinko's and Moo cards and plenty of people who will sell you gloss for not so much money.

So I guess instead of slick we're now seeking transparency and reputation and guts.

Godin's view may be an oversimplification - because slickly produced pop seems to be here to stay.

But the popularity of "homegrown" music videos on YouTube, the growth of podcasting and the success of NIN and other groups at going independent suggest that "slickness" is a lot less important than it used to be.

What do you think? Are "transparency and reputation and guts" becoming more important?

 

Link:

• Seth Godin on Slick

James Lewin
Twitter @podcasting_news

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