Google has partnered with indie rockers Arcade Fire to create a new project, The Wilderness Downtown, that may offer a taste of what the future holds for music videos.
The HTML5-based multimedia project combines video with browser animation, personalized map graphics and social media. Along the way, a character from the video appears to take a stroll down the streets of your childhood, and birds fly from the music video into a birds'-eye view of your neighborhood.
The project is processor intensive and Google recommends that you use the latest version of your browser. Even with that, it's a bit buggy.
Nevertheless, with The Wilderness Downtown, Google and Arcade Fire have created something that lets you imagine a future where static videos are a thing of the past.
Check it out at the link below - and let us know what you think of The Wilderness Downtown.
Gaz Williams has one and he brought it round