Google Reinvents The Music Video

Google has partnered with indie rockers Arcade Fire to create a new project, The Wilderness Downtown, that may offer a taste of what the future holds for music videos. 

The HTML5-based multimedia project combines video with browser animation, personalized map graphics and social media. Along the way, a character from the video appears to take a stroll down the streets of your childhood, and birds fly from the music video into a birds'-eye view of your neighborhood. 

The project is processor intensive and Google recommends that you use the latest version of your browser. Even with that, it's a bit buggy. 

Nevertheless, with The Wilderness Downtown, Google and Arcade Fire have created something that lets you imagine a future where static videos are a thing of the past. 

Check it out at the link below - and let us know what you think of The Wilderness Downtown. 

Link:

• The Wilderness Downtown

James Lewin
Twitter @podcasting_news

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4 Comments...  Post a comment    original story

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Nick B    Said...

That really is quite impressive. The level of control was more than I expected.

31-Aug-10 10:30 AM

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SC    Said...

It's an impressive technical feat, but is it more engaging?

31-Aug-10 02:27 PM

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raphus    Said...

Will "static video" ever really be a thing of the past, even if more interactive formats become common? The same thing could have been said (and undoubtably was said) of painting, black-and-white photography, color photography, etc.

31-Aug-10 03:16 PM

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selercs    Said...

This is kind of like the 'Sixth Sense' technology by Pranav Mistry. (watch the full video on TED about 6th sense...mind boggling!)

31-Aug-10 07:03 PM

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