Why Won't People Buy Music Online?

New Survey Says Only One In Three Buys Digital Music      03/01/11

Why Won't People Buy Music Online?


Only one out of three Internet users buy music online, though nearly two-thirds have bought some digital content online.

In a new survey of internet users, people were asked about 15 different kinds of digital content that they could buy online.

Here's what people are buying:

  • 33% of internet users have paid for digital music online
  • 33% have paid for software
  • 21% have paid for apps for their cell phones or tablet computers
  • 19% have paid for digital games
  • 18% have paid for digital newspaper, magazine, or journal articles or reports
  • 16% have paid for videos, movies, or TV shows
  • 15% have paid for ringtones
  • 12% have paid for digital photos
  • 11% have paid for members-only premium content from a website that has other free material on it
  • 10% have paid for e-books
  • 7% have paid for podcasts
  • 5% have paid for tools or materials to use in video or computer games
  • 5% have paid for “cheats or codes” to help them in video games
  • 5% have paid to access particular websites such as online dating sites or services
  • 2% have paid for adult content

While it's great to see music at the top of the list, a decade after the MP3 revolution, most people still aren't buying digital music.

Details on the survey are available at the Pew Internet site.

Got ideas on why more people don't buy music online? Leave a comment with your thoughts.

Link:

Image: karola riegler photography

James Lewin
Twitter @podcasting_news

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