Why Won't People Buy Music Online?

New Survey Says Only One In Three Buys Digital Music      03/01/11
Why Won't People Buy Music Online?


Only one out of three Internet users buy music online, though nearly two-thirds have bought some digital content online.

In a new survey of internet users, people were asked about 15 different kinds of digital content that they could buy online.

Here's what people are buying:

  • 33% of internet users have paid for digital music online
  • 33% have paid for software
  • 21% have paid for apps for their cell phones or tablet computers
  • 19% have paid for digital games
  • 18% have paid for digital newspaper, magazine, or journal articles or reports
  • 16% have paid for videos, movies, or TV shows
  • 15% have paid for ringtones
  • 12% have paid for digital photos
  • 11% have paid for members-only premium content from a website that has other free material on it
  • 10% have paid for e-books
  • 7% have paid for podcasts
  • 5% have paid for tools or materials to use in video or computer games
  • 5% have paid for “cheats or codes” to help them in video games
  • 5% have paid to access particular websites such as online dating sites or services
  • 2% have paid for adult content

While it's great to see music at the top of the list, a decade after the MP3 revolution, most people still aren't buying digital music.

Details on the survey are available at the Pew Internet site.

Got ideas on why more people don't buy music online? Leave a comment with your thoughts.

Link:

Image: karola riegler photography

James Lewin
Twitter @podcasting_news

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11 Comments...  Post a comment    original story
The Mage    Said...

who cares what that agency says: Stats from the Stores and tcpdumps have the truth. that company is too old school, it doesn't work that way no more. time for them to grow up.

03-Jan-11 02:09 AM


dave    Said...

12% have paid for digital photos 2% have paid for adult content

right, what kind of photos are people buying then?

also; 33 percent sounds high, don't believe it

03-Jan-11 03:09 AM


dave    Said...

12% have paid for digital photos 2% have paid for adult content

right, what kind of photos are people buying then?

also; 33 percent sounds high, don't believe it

03-Jan-11 03:09 AM


dave    Said...

12% have paid for digital photos 2% have paid for adult content

right, what kind of photos are people buying then?

also; 33 percent sounds high, don't believe it

03-Jan-11 03:09 AM


dave    Said...

i'm sorry about that

03-Jan-11 03:11 AM


Mike    Said...

MP3 is old technology. The quality is crap. No way am I going to spend my money on music that has its life compressed out of it.

03-Jan-11 09:59 AM


Mr2%    Said...

Im with Mike, I refuse to pay for an MP3.

03-Jan-11 10:32 AM


jerryD    Said...

i refuse to pay for music when i can get it for free. just do a google or yahoo search, and you will find tons of free download sites. i love Bill Gates and Steve Jobs for providing us with free music and videos, books, copyright content. Love You!!

03-Jan-11 11:42 AM


Matey Mate    Said...

Mike made a valid point.

Honestly, buying MP3's is a little bugged out.

Where is the CD replacement in the form of a microSD card, or cloud based hosting of music to be streamed to your various devices, while presenting sonic superiority over mp3 format.

03-Jan-11 12:18 PM


spiderman    Said...

this info is bullshit! we spend billions on porn! the porn industry alone is second to the drug trade. beating out movies, sports,gaming and anything in the world. people will not pay for the music they want since the can download it for free. yet with porn even though they can steal it as well they will still pay to watch people fuck.

03-Jan-11 12:38 PM


Nick B    Said...

Interesting article on Spotify in Wired here:

http://is.gd/jZXni

Makes a compelling case for a subscription service IMHO.

03-Jan-11 06:33 PM


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