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Novation have dabbled in the DJ market previously with Dicer, and now they're making a full-on foray with their latest product - Twitch. Designed in collaboration with Serrato, it features two touch-strips as the primary controllers, rather than the more usual platters. Running Itch (but also compatible with other software) it's an innovative slant on an increasingly crowded market.
Traditionalists may prefer a more familiar interface, but it certainly has its merits - anyway, you'll have your own opinions I'm sure, and I hope the short video we shot with Product Specialist Simon Halstead will help you form them.
More info here:-
Using Chains and automation to switch keyboard setups
Affordable workstation type keyboard