Eric Smith, founder and president of Auralex Acoustics, told Sonic State, "We are continually wowed by the innovative ways our costumers utilize Auralex products to achieve the optimal sound quality necessary for their varying needs. This challenge is a way to showcase this innovation, as well as to demonstrate our appreciation for the support of our customers."
To enter, contestants must upload an image of the room they are showcasing under the challenge tab on the Auralex Facebook page. Entrants must have purchased their product at full price, without demo pricing, sponsorship agreement or industry accommodation. Additionally, the product must be purchased within the start and end time of the challenge – October 1 to December 15. Facebook voters will select the finalists, whose use of Auralex products will be displayed at Winter NAMM in January. A grand prize winner will be selected by Auralex staff. The grand prize is a $1,500.00 cash prize, and also includes having an install picture at the Auralex booth at Winter NAMM 2012. Information on terms and conditions can be found at the URL listed below.