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A couple of these new Blue Mic products were announced prior to the show as Blue were also at CES - I dont know how these people can go from CES to NAMM, they must be bionic!
But heres the run down on the Blue Mic gear:
Mikey Digital $99
Spark Digital $199
We found DJ and Producer Hunee playing with the Roland CR8000
Colin Benders explains the philosophy and point behind Studio Stekker