Ok, cheap headlines notwithstanding, the Bass Lord package from SoundMagic does look pretty interesting, with no less than three bass-boosting modes - and it's been updated to version 1.1.
Here's what they told us:-
When you need to seriously boom your lows, Bass Lord, the bass enhancement technology used on many hit record, will be your ideal choice. Bass Lord combines three major technologies of bass enhancement. Harmonic Bass Enhancer uses psycho-acoustics to calculate precise harmonics that are related to the fundamental tones of sound. When these harmonics are combined with the original one, it creates the effect of lower, deeper frequencies. Linkwitz Bass Enhancement technology uses Linkwitz filter to regenerate bass frequency and then combine them with the original. Resurrection Bass Enhancer analyzes the spectrum of Bass and then generates Bass frequency based on psycho-acoustics codes. Bass Lord combined these three major technologies and provides a multi-purpose bass enhancement plug-in for those musicians who really need to enhance their bass. If you need a deeper, lower, natural sounding bass which you can really feel, you should not miss Bass Lord.
Changes since version 1.0:-
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Compact, desktop, analog, semi-modular - whats not to like?