WNAMM13: An Entirely New Approach To Making Music With Computers

AIR Music Technology presents Ignite music creation software      24/01/13

AIR Music Technology says that Ignite music creation software offers an entirely new approach to making music with computers.

Samara Winterfeld, Principal Product Manager, AIR Music Technology, told Sonic State, "This is the result of more than a year of research and development, blood, sweat and tears. It is exciting for the whole team to see it come to life. We're musicians who were never really satisfied with the music-making experience on any DAW, so we built Ignite for ourselves and for musicians everywhere who want to capture and develop their musical ideas in ways that are intuitive and inspiring."

Here's the details directly from AIR:

Ignite is a discrete, standalone music ideation and creation software, built from the ground up to spark creative ideas and enable musicians to build songs in an organic fashion. Ignite stands apart from the traditional music recording software model. These original digital audio workstations, or DAW systems, recreated--and expanded on--the machines, technology, and experience of the recording studio session. By comparison, Ignite mirrors the creative process, and provides the individual musician with a more personal and interactive workspace.

At the heart of Ignite is its non-linear Arranger, which replaces the traditional timeline and tracks-and-lanes format with an interface free of studio jargon. Using Ignite, ideas can be captured quickly in a flowing, effortless manner. Ideas are captured as phrases, called clips. Clips can be any length and don't have to be aligned into a pre-determined structure (tracks and lanes). Individual ideas can be snapped together in pairs or groups to intuitively construct entire songs. Audio and MIDI clips can be freely combined, edited, and rearranged at will. A collection of effects is available to enhance any clip or recording. Arranging and rearranging clips is simple and invites experimentation. Each clip is color-coded, providing a visually intuitive way to see and work with musical ideas.

Ignite provides seamless integration with any current generation M-Audio controller. A graphic image of the keyboard will appear on screen, and the key parameters will be automatically assigned, or mapped, to the front panel controllers. This tight integration provides an out-of-the-box solution that simply works with no setup chores to perform.

Ignite's Smart MIDI technology assists in the creation of chords, phrases, patterns, and complex arrangements to kick-start or embellish the user's musical creation. Included with Ignite are over 275 remarkable instrument sounds developed by AIR Music Technology, based on their acclaimed Hybrid, Strike, Transfer, Structure, and Velvet virtual instruments. Instruments include keyboards, drums, percussion, basses, guitars, synths, strings, brass, and woodwinds.

Ignite provides an immediate outlet for natural music creation and ideation--its unique tab interface eliminates distraction, presenting the tools needed for each step of the process and nothing more. Selecting instruments, recording, editing MIDI in the Piano Roll view, trimming audio clips, and the organizing and arranging of clips can all be performed in a clean, inviting interface with straightforward controls and zero clutter. Files can be exported and shared with other programs. Audio files (WAV format) can be imported or exported as "stems" into any DAW system. Musical ideas can be shared instantly via SoundCloud, empowering musicians and encouraging collaboration.



Pricing and Availability:
TBC

More information:

 


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4 Comments...  Post a comment    original story
DAW_droppingly_bad    Said...

I've just watched the video -

Is this some sort of a joke? The demonstrator starts to explain how to use the product on the mouse click level without any overview of the product or how it is different!

The product itself has ABSOLUTELY NO new features - all of its features are like toy versions of standard features already found in a ton of DAWs.

there are APPs that are FAR superior to this.

The heading to this is a complete fabrication, and I have absolutel yno clue as to how a company could release such a piece of junk and then waste 9 minutes of our time with the most amateurish video I've seen in a long time.

Go back to the drawing board - the last year has been a waste of your time.

24-Jan-13 11:55 AM


Not new    Said...

Creating a clip and then arranging clips has been around since the late 90's at least.

24-Jan-13 04:45 PM


.    Said...

Yeah, this doesn't look even somewhat interesting.

25-Jan-13 07:18 AM


L56    Said...

i don't get this product at all.....USP unknown.

25-Jan-13 04:08 PM


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