More Daft Punk Teasers...

Is this hype machine is out of control...      13/05/13

Buying Choices

So we've been trying to follow the whole Daft Punk thing for the past few months and have been excited about their various collaborations, enjoyed their single and their interviews etc. But for all intents and purposes, is this all a lot of hype? Is the album really going to be that great evenĀ Guy-Manuel de Homem-Christo says "its supposed to really suck". So are we all being sucked in by a giant team of corporate marketing strategists? Is the point of Bangalter and Homem-Christo saying that the album is going to suck a cry for help?...

It seems that nowadays for people to be excited about an album release we have to have months and months of snippets, videos and interviews etc before we get to hear any music... It was exactly the same last month with the announcement of the new Boards of Canada album. A treasure trail of numbers in order to hear a thirty second snippet of audio.... I actually quite enjoy it, but is that because this is good marketing, I mean im getting excited. So they must be doing something right huh?

Anyway whatever your theories (you probably dont have any...) I for one actually enjoyed the music on the latest teaser very much, especially the horrible little crunchy swell at the end. Enjoy!

Edd Butterworth
Eddbutterworth.co.uk

z

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