The Institute of Contemporary Music Performance has teamed up with The Designers Republic for a fresh and bold new look, launching a new website with improved features and enhanced user ability alongside a daring new prospectus and branding which can be seen throughout the school. Here's what they have to say...
The Institute's new branding represents the cutting edge aspect of the music school's identity; Experimental, Original, Individual, Independent. The concept of the new look is taken from the 1980s punk era circa The Sex Pistols, using neon colours true to the designers' 'anti-establishment' aesthetics.
The London music school worked closely with Sheffield based design team, Designers Republic, widely known for their work in the 80s and 90s with brands including Gatecrasher, Orange, Coca Cola and Grand Theft Auto (1997). They also have a strong background in the music industry working previously with Warp Records for Aphex Twin and they were able to clearly distinguish the Institute's unique individuality through new artwork.