Drum industry icon and Drum Channel founder Don Lombardi has announced that, effective immediately, drummers and drum enthusiasts from around the world will be able to view Drum Channel's live shows and live lessons on Drum Channel's YouTube channel at youtube.com/DrumChannel. In addition, visitors to the Drum Channel YouTube channel will now be able to watch specially produced material from the Drum Channel archives featuring popular drum cover artists such as Cobus Potgieter and Luke Holland as well as top live and studio drummers, including Chad Smith (Red Hot Chili Peppers), Taylor Hawkins (Foo Fighters), Tony Royster, Jr. (Jay-Z), Thomas Lang (Stork) and many more.

"From day one, Drum Channel's mission has been to expand the drumming community", Lombardi explains. "Expansion can come from the growth of skill and knowledge but it can also come from increasing the size of the community. Realizing that education has a huge impact on facilitating both types of expansion, we've created a new 'channel' by producing and distributing our exclusive content on YouTube that will inspire and motivate people to play drums."

Here's more of what the company has to say...

While www.DrumChannel.com will continue to provide its ever-growing subscriber base with unlimited access to new, original online and on-demand content, the fact that more than 100 million unique users from 60+ countries visit the YouTube website every month from desktops, laptops and mobile devices (source: http://www.youtube.com/yt/press/statistics.html) provides an unprecedented opportunity for Drum Channel to share its entertaining, educational, drummer-expanding content with a much wider, much larger audience. So, whether the people who watch its content on YouTube are inspired to become drummers or to become better drummers, Drum Channel's mission and multiple channels are aimed at helping to expand drumming-- as well as the drumming community-- in ways that are both bigger and better.

Drum Channel is a state-of-the-art provider of a wide variety of interactive drum education content, including www.drumchannel.com which features 100's of lessons, lesson plans and live events as well as Drum Channel's traditional DVDs and Digital Video Downloads (available at http://www.drumchannel.com/store).

More information:

• drumchannel.com