Hal Leonard believes that everything you knew about the music business has changed again so they have published Music 4.0: A Survival Guide for Making Music in the Internet Age. Here's their press release with all the details:
Music 4.0: A Survival Guide for Making Music in the Internet Age is a completely updated version of the best-selling Music 3.0, by Bobby Owsinski With the addition of fresh interviews from several of today's successful music industry innovators, Owsinski reveals new and proven pathways to success in the modern music world. Music 4.0 is for the musician overwhelmed by the seemingly never-ending options of the fast evolving Internet, and along with some new high- and low-tech tips for inexpensive marketing and promotion, the book answers the following questions, and more:
Also available is Owsinski's Social Media Promotions for Musicians - The Manual for Marketing Yourself, Your Band, and Your Music Online ($29.95). This book focuses on promoting your work via social networks and how to communicate with your fans and clients in the right way in various channels. The book reveals insider tips and tricks that will help to gain more fans and followers, increase views, and grow ticket and merchandise sales.
About the author
Producer/engineer BOBBY OWSINSKI is one of the best-selling authors in the music recording industry, with 23 books that are now staples in audio recording, music, and music business programs in colleges around the world, including The Music Producer's Handbook, The Touring Musician's Handbook, How to Make Your Band Sound Great, and many others. He is also a contributor to Forbes , writing on the new music business. His popular blogs have nearly 5 million visits, and he's appeared on CNN and ABC News as a music branding and audio expert. He lives in Los Angeles.
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