It may have been seen before - in fact this clip is featured in the MOOG film by Hans Fjellestad, but this popped up on Twitter via isamizdat and put me in the mood for beer, even though it's just past 10am here, the sun is shining and it's one of those days.

"MOOG, the new documentary about Robert Moog, inventor of the modern synthesiser, is a portrait of legendary figure in music and technology, the late Robert Moog, and his ideas about creativity, design, interactivity, spirituality and his collaborations with musicians over the years. The Shaefer beer commercial was featured in the film, and stars Edd Kalehoff, who was a commercial music composer in the 1970s. "

note: I don't actually drink in the mornings ever, contrary to popular belief.

• Moog film site
• Schaefer Beer

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