This five minute talk by sound consultant Julian Treasure looks at four ways that sound affects us:

1. Physiological
2. Psychological
3. Cognitive
4. Behavioral

This presentation is great, because it presents a lot of interesting information about sound and how it affects us, but does it in a concise way that leaves you interested in more. Many of the ideas he presents have direct application to music, too.

Treasure is head of The Sound Agency - a firm that does consulting on how businesses should use sound. He gave this talk at the 2009 TED (Technology, Education, Design) conference.

James Lewin
Twitter @podcasting_news

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