Check this out - it's one of the most interesting uses of music in advertising in a long time.

Audiovisual sample artist Kutiman (Ophir Kutiel) - best known for his YouTube Thru-You sound collages - created this video with Young & Rubicam for Craftsman, the Craftsman Music Experiment.

See one of Kutiman's earlier videos below:

Link:

• Kutiman on YouTube

James Lewin
Twitter @podcasting_news

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