NAMM 2014: Fender Deluxe Strat Plus - Solderless Upgrade System from Fender (Video)

We get a demo of the new Stratocaster Plus System, which is just a little bit great   22-Jan-14

So as most of us are aware this year is the 60th anniversary of the Fender Stratocaster. To commemorate this event Fender have released a couple of really rather nice looking (and sounding) Strats.

I caught up with one of Fender's team to get the preview of the Fender American Deluxe Strat Plus, a really rather clever design focusing around a solderless system and a 'Personality Card'. Unlike other products in this field it looks just like a normal guitar (with the exception of the back panel) no messing with the image of an icon...

The Personality Card is a chip which means you can add upgrades to your Fender Strat Plus simply by swapping out the chip for a new one. If, for example, you want to add a treble bleed, well that's easy - you just buy the chip from Fender and insert it into the guitar, which takes about five seconds.

We made a call before the show that implementing new technologies onto existing products could be a big thing this year, and it looks like that trend is emerging already at this year's NAMM show.

Rob H



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3 Comments... Comments are closed while we transition to Disqus

heyjohn    Said...

Says "This video is private" when I try to view it.

22-Jan-14 05:51 PM

FritoBandito    Said...

The cards: meh

The solderless upgrade system will be really, really cool if a: they come out with a HH Strat with that system in it, and b: Seymour Duncan and TV Jones make pick-ups for it.

I'm not really interested in a Strat that can sound different kinds of Fender-y. But if you give me the chance to go from a nice Jazz/SH-4 JB config to a pair of Filtertrons just by unscrewing the pickguard, well, fella, then you can just shut up and take my money!

23-Jan-14 08:44 AM

brian from usa    Said...

I must be the last person on earth who actually buys a guitar for what is is rather than what it might be if I keep swapping parts on it.

24-Jan-14 06:57 AM

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