At NAMM earlier this year it was the 'Mini-Me', a drop-dead gorgeous portable Mic Pre/Converter with more bells and whistles you can shake a Morris dancer at.
At MESSE, they've trumped it with Native Tools, a combination of Apogee converters and Steinberg's Nuendo system:-
Seems a pretty winning combination!
Wait, there's more...
They were also showing a Firewire AMBus card, which occupies a slot in their AMBus-based products such as Track2 and AD-8000 series.
It supports all emerging Firewire standards, and through their partnership with Yamaha, also supports the mLan protocol for transmitting high quality digital audio, MIDI, and control data over IEEE1394.
Updated version of the BLUE virtual instrument will be on show