NAMM: Gibson Go Back To The 70's

Gibson Custom brings back popular L-5S guitar      30/07/04

Gibson's Custom, Art & Historic division has introduced an updated and improved version of the L-5S solidbody electric guitar, a model originally made in the 1970s and played by Rolling Stones guitarists Ron Wood and Keith Richards. A newly designed, lighter-weight companion model, the L-4S also made its debut at summer NAMM. Henry Juszkiewicz, chairman and CEO of Gibson Guitar Corp had this to say, "The L-5S was one of the really good ideas Gibson had in the '70s that has been overshadowed historically by the company's financial problems during that period. The new L-5S and L-4S have their own unique look and feel, different from any of our current models, and guitar players are as excited as we are about our new family members." The new models have a single-cutaway body that is wider than Gibson's flagship solidbody, the Les Paul Standard, but not as deep. Like the classic Les Pauls, the L-5S has a mahogany back and a maple top cap. The Style 5 designation is rooted in the 1920s, when Gibson named its new, and now legendary, archtop acoustic guitar the L-5. Across the Gibson line, from guitars to mandolins to banjo, Style 5 has represented the highest level of achievement in instrument design. The L-5S, with S standing for Solidbody, brought that tradition to the solidbody line from 1972-85 in its original version. The new L-5S features a single humbucking and Ebony finish, like the custom model played by Keith Richards, along with coil-tap capability, three-piece maple neck, multi-ply body and neck binding, ebony fingerboard, pearl block inlay and gold-plated hardware. MSRP: $5,444. The L-4S has a one-piece mahogany body and a mahogany neck, along with two humbucking pickups, coil-tap capability, multi-ply body binding, single-ply neck binding, rosewood fingerboard, double-parallelogram inlays, nickel-plated hardware and Cherry or Vintage Sunburst finish. MSRP: $4,024.

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