Ableton to Go Cycling

US Strategic development partnership with Cycling '74 08/06/07

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Well that's a turn up. A creative partnership to work on development of tools for â€œdigital media creators, producers and performersâ€� which will cover both audio and video, has just been announced between two of our most innovative software houses â€“ Ableton and Cycling '74. "We've been excited by the idea of bringing the worlds of Ableton and Cycling '74 together for a long time," says Behles, who has been a fan of Zicarelli's company for many years. "In our own musical work," Behles says, "we have been avid users of Cycling '74's products since long before Ableton existed." They go on to say that: "Cycling '74 represents the idea that artists should be free to create the tools to match their unique creative visionâ€”that the making of the tools can become part of the creative process," says Behles. "That's an inspiring thought, and we admire the Cycling '74 team for delivering on this fascinating promise." Zicarelli expresses admiration for the care and sheer effort that has gone into the creation of Ableton's flagship product, Live. "One of the things we've come to appreciate about Live," says Zicarelli, "is that its ease of use comes out of incredible attention to detail. Ableton works very hard to make it seem as if the software just works. That has been very inspiring to try to apply to our own product development." Behles describes the creative vision and hopeful spirit behind the collaboration: "We feel the Cycling '74 approach to designing software for the creative community perfectly complements Ableton's. By integrating the technologies in a meaningful way, both companies can stay focused on their key strengths, avoid diluting their product philosophies, and bring the best of both worlds to the creative user." We look forward to seeing the fruits of this collaboration real soon guys.

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