The Future Of Music

Recording Academy Memphis Chapter and the Producers & Engineers Wing host discussion      05/06/08
The Future Of Music


As part of its ongoing commitment to spurring informative dialogue regarding current and future issues vital to the recording industry, The Recording Academy's Memphis Chapter and Producers & Engineers Wing will present four key discussions at the 2008 Pot Luck Audio Conference (PotLuckCon), June 7-8 at the Sheraton New Orleans. Two of these events, Protecting Your Assets! Archiving for the Futureand The Future of Music will explore aspects of the direction of the industry as a whole, while the other two events will together constitute The Urban Edge, centering on hip hop/urban music recording.
"Protecting Your Assets! Archiving for the Future," the second panel in a continued series spotlighting the future of digital media/metadata archiving protocol, will be moderated by P&E Wing Co-Chairman Glenn Lorbecki and presented by legendary producer/engineer/designer George Massenburg, BMS/Chace President John Spencer, Indiana University's Konrad Strauss, Mr. Toads Mastering and Bill Graham archivist Tardon Feathered and Garret Haines of TreeLady Studios. Another discussion, "The Future of Music," will be moderated by noted journalist/producer/engineer Larry Crane and presented by George Massenburg, Tardon Feathered, artist/musician/engineer Mike Wells, web development expert Matt Silbert, president of high-end audio equipment manufacturer Shadow Hills Industries Peter Reardon and producer/engineer/mixer John Congleton.
These events continue and further the Producers & Engineers Wing's recent string of events focusing on complex issues regarding the industry's future. The "Protecting Your Assets!" series commenced with a panel discussion at the 2008 International Folk Alliance Conference. It teamed Nashville-based P&E Wing members with noted Memphis archival experts to explore archiving and preservation challenges facing the music industry in today's digital environment and offering practical solutions for the protection of master recordings and other audio-related data. More recently, the P&E Wing announced its partnership with digital archiving and migration specialists BMS/Chace and the U.S. Library of Congress' "Preserving Creative America" program www.digitalpreservation.gov on a project to create a standardized protocol for music-related metadata that will travel with recorded music projects from inception to archive. Such protocol would store such common business-related fields such as ISRC codes, official song titles, producer and engineer credits and copyright ownership.
The other set of events, The Urban Edge, hosted by The Recording Academy Memphis Chapter, will feature two panels of experts offering insight into recording in the hip hop/urban music industry. The first panel, "Exploring Hustle & Flow: Urban Hip-Hop Music in Film-Making," focusing on the Craig Brewer-directed film Hustle & Flow, will be moderated by Jon Hornyak, Senior Executive Director of the Memphis Chapter, and will feature film score composer and music supervisor Scott Bomar, songwriter, artist and producer Al Kapone, and mixing engineer Slice Tee. The second panel, "In Their Own Words: Urban and Hip-Hop Producers Discuss Their Craft," will be moderated by Texas-based producer, engineer and studio owner-operator Dan Workman and will feature Kapone, Miami-based engineer, mixer and producer Jimmy Douglass, Atlanta artist, producer and studio owner/operator Billy Hume, Memphis mixer and engineer Carlton Lynn, New Orleans artist and producer DJ Raj Smoove, and Memphis engineer and producer Ralph Sutton.
"PotLuckCon is a grass roots forum that resonates with all manner of recording enthusiasts, from hobbyists to seasoned professionals," said Maureen Droney, Executive Director of The Recording Academy Producers & Engineers Wing. "The present and future of the industry is represented in one place in a very 'real world' way. It's the perfect venue for a workshop such as The Urban Edge, as well as important discussions on the crisis of digital data management and how it affects our industry's future."
Established in 1957, The Recording Academy is an organization of musicians, producers, engineers and recording professionals that is dedicated to improving the cultural condition and quality of life for music and its makers. Internationally known for the GRAMMY Awards -- the preeminent peer-recognized award for musical excellence and the most credible brand in music -- The Recording Academy is responsible for groundbreaking professional development, cultural enrichment, advocacy, education and human services programs. In its 50th year, The Academy continues to focus on its mission of recognizing musical excellence, advocating for the well-being of music makers and ensuring music remains an indelible part of our culture. For more information about The Academy, please visit www.grammy.com
Currently, 6,000 professionals comprise the Producers & Engineers Wing, which was established for producers, engineers, remixers, manufacturers, technologists, and other related creative and technical professionals in the recording community. This organized voice for the recording community addresses issues that affect the craft of recorded music, while ensuring its role in the development of new technologies, recording and mastering recommendations, and archiving and preservation initiatives. For more information, please visit www.producersandengineers.com
Where and When:
"Protecting Your Assets! Archiving for the Future" will take place on Sat., June 7, from 3 - 4:30 p.m., and "The Future of Music" will take place on Sun., June 8, from 10 a.m. - 12 p.m. The Urban Edge will take place on Sat., June 7, from 1 - 4:30 p.m. The general public can attend Urban Edge panels for $20, which also includes admission to the PotLuckCon Exhibition Hall on June 7. Admission to The Urban Edge is also open to all fully registered PotLuckCon attendees. Registration for first-time PotLuckCon attendees will be $295, and returning attendee registration is $250. Registration for Recording Academy members is $250. For more information about PotLuckCon or to register, please visit www.potluckcon.com.The Sheraton New Orleans is located at 500 Canal Street, New Orleans, La.
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