Moby may be throwing traditional economics out the window with his latest release, Shot in the Back of the Head, from his upcoming album, Wait For Me.

Moby explains:

here’s something funny: the best selling itunes track is shot in the back of the head. Why is that funny? Because its the track we’ve been giving away for free for the last 2 months and that we’re still givng away for free. Odd.

Why do people pay for something that they can download for free?

Maybe it's because of the convenience of iTunes. Maybe it's because of habit.

But there's more to it than that.

Free music is becoming the key for musicians to get their foot in the door. Free music is the key to getting heard.

Fortunately for musicians, Moby's Shot in the Back of the Head demonstrates that, once you've got people's ear, they're a lot more willing to open up their wallets.

Links

• Moby's comments at The Lefsetz Letter

James Lewin
Twitter @podcasting_news

< More From: MOBY

• Moby Talks To Sonicstate 10-Aug-09
• The Cartoon Guide To Moby's Latest 02-Jul-09

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