AC/DC has never been known for their subtlety, and their new box set is no exception.
Their Backtracks Deluxe Collector's Edition collects their rare tracks together in a 3 CD/2 DVD collection, adds in a coffee table book and a vinyl LP, and packs it all into a working guitar amp.
Yes - it's excessive and loud - but it's also a great example of how bands are experimenting with packaging their music in new ways to give die-hard fans a reason to spend more on music.
The AC/DC Backtracks Deluxe Collector's Edition Includes:
This sort of thing harkens back to the days when The Rolling Stones put a zipper on Sticky Fingers or Alice Cooper put a pair of panties inside Schools Out. Nine Inch Nails recently sold out of their $300 Ultra-Deluxe Limited Edition Package of Ghosts I-IV in two days and Moldover blew people's minds with his Awesome Edition of his album, which features a working light theremin built into the CD case.
I'm probably not going to rush out to get AC/DC's Backtracks - but I am excited to see musicians experimenting with creative new ways to package their music.
Pricing and Availability
The Backtracks Deluxe Collectors Edition retails for $199. Availability is listed as Pre Order: November 09, 2009.
Gaz Williams has one and he brought it round