Avid has announced that it is acquiring Mountain View, CA-based Euphonix, a leader in large-format digital audio consoles, media controllers and peripherals.
Avid plans to continue to support and sell both Euphonix control surfaces and Avid's existing ICON solution.
Avid plans to further develop an open standard protocol that expands the ecosystem of compatibility between the Euphonix control surfaces and a wide range of Avid and third-party audio and video applications, including Media Composer and Pro Tools. For existing Euphonix customers, Avid will continue to support EuCon -- the Euphonix high-speed Ethernet protocol that enables its control surfaces to interface with third-party software.
The transaction is expected to close at the end of April.
Link:More From: AVID
That's just too bad....
11-Apr-10 07:43 PM
Didnt see that one coming. With all the cuts and internal reorganisations I was expecting more shrinkage not acquisition. Interesting
12-Apr-10 05:09 AM
Let's hope they don't do a "Wizoo" on Steinberg again with the EuCon protocol.
12-Apr-10 06:58 AM
Yeah, I give it 1-2 years before Avid pulls the plug on Eucon and makes the MC series PT only. If you can't beat the competition, buy them instead.
14-Apr-10 10:04 AM