Gibson Guitar scored the award for "Best Branded Music App" at the first-ever Billboard Music App Awards. Created in conjunction with Legacy Learning Systems, the Gibson Learn & Master Guitar app has quickly become a must-have accessory for guitarists, surpassing 1.9 million downloads since its release. Gibson Guitar and Legacy Learning Systems have also announced that the app will soon be available in the Android and Intel app stores.
The learning app Gibson Learn & Master Guitar beat out 50's Sound Lab Vitamin Water, and ZOOZbeat Sprite for the prestigious honor and will be featured in an upcoming issue of Billboard Magazine.
The 'Best Branded App' award closed Billboard's Mobile Entertainment Live! Music App Summit, which offered a day of awards, panels and keynotes from the likes of Evan Harrison of Clear Channel and Jim Lucchese, CEO of the Echo Nest. App Award judges were: MC Hammer, Daniel Klaus, Patrick Mork, Ian Rogers, Ralph Simon and Eliot Van Buskirk.
The inaugural Billboard Music App Awards were held on October 5th in San Francisco as part of Mobile Entertainment Live!: The Music App Summit. Honoring the most innovative music apps, award categories included "Best Music Engagement App," "Best Music Creation App," "Best Music Streaming App," "Best Touring App," "Best Artist-based App" and "Best Branded Music App." Standing out amongst its competition as the perfect companion for any guitarist, the Gibson Learn & Master app took home top honors in the final category.
The app is available as a free download for both the iPhone and iPod Touch and includes such features as a professional quality chromatic tuner, alternate tuning settings, a standard mode tuner, an accurate metronome with multiple time signatures, a chord library and access to free, full-length lessons from the award-winning Learn & Master course, including printable resources that accompany the lessons available through learnandmaster.com.
Already approaching two million downloads through the iTunes app store, Gibson Guitar and Legacy Learning Systems have announced the app will soon also be available in both the Android and Intel app stores.