Just arrived in the office, we took this down to Rich at Studio Paranormal to take a look at.
The Arturia Analog Experience The Player 25 is a 25 key, USB controller which integrates with the Arturia virtual synth engine to give you a ton of presets (1000 atually) to play and tweak. Similar in concept to the good old Oberheim Matrix 1000 (1000 patches too), but virtual.
Any questions you'd like answered in the full review - leave them here and we'll do our best.
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I guess I've been trying to recreate a Korg Electribe all this time..