WNAMM11: Avid Introduces Artist Series Support For Windows 7

US Windows users can now enjoy faster, more intuitive workflows using MC Control, MC Mix and MC Transport 14/01/11

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Here's the press release...
Offering audio customers more options to create flexible, open workflows powered by Avid's EUCON open Ethernet control protocol, Avid today announced that Avid MC Control v2, MC Mix and MC Transport controllers support the Windows 7 operating system (OS). Now, professionals using Windows-based audio applications that support EUCON, including Pro Tools, Steinberg Cubase, Cakewalk SONAR, Merging Pyramix, MAGIX Sequoia, and others, can work faster and more intuitively using Artist Series solutions. This offers highly responsive control over software functions and a tightly connected experience in which the control surface acts and feels like a physical extension of their software.
EUCON is an open, high-speed Ethernet control protocol that allows Avid Artist and Pro Series controllers and consoles to connect to a variety of third party creative audio and video software solutions. This makes it possible for users to easily switch between multiple applications and workstations, resulting in a more efficient and cost-effective content creation process. Many of the world's leading software companies have adopted EUCON as a standard for developing and tailoring open implementations that best suit the workflow needs of their customers. Today's announcement further supports Avid's commitment to driving openness across the industry.
What our partners are saying:
"It's great to see that Avid's delivering on its promise to evolve the (formerly) Euphonix product line - it benefits the entire industry. Steinberg customers running Cubase and Nuendo on their PCs will absolutely welcome the option to work with Avid's Artist Series and the workflow flexibility the EUCON protocol provides." - Andreas Stelling, managing director for Steinberg Media Technologies GmbH.
"This announcement has been long-awaited by many Pyramix users as it offers incredible value for the money. For many years Merging has been an active promoter and supporter of industry-wide open protocols, including EUCON, and welcomes Avid's decision to support EUCON and further its development and reach." - Claude Cellier, CEO, Merging Technologies
"Our Sequoia customers will be thrilled to know they can now use the Artist Series to achieve the same highly responsive control and tightly connected experience in their mixing and editing workflows previously only available using Pro Series consoles and controllers." - Andre Standke, Pro Audio Product Manager, MAGIX Software GmbH.
Pricing and Availability:
Windows support will be available to all customers via free download on the Avid website in late January. More information: