Apogee Electronics R&D is moving toward a new paradigm of digital audio interconnection based upon Thunderbolt. Betty Bennett, CEO and Co-founder of Apogee Electronics Corporation, identifies the groundbreaking technology as "an innovative new standard of Connectivity without Compromise".
Director of Marketing Sean McArthur speaks to the advantages gained by Apogee's customers. "Simply stated, Intel's Thunderbolt technology on the Mac marks the end of difficult choices and the beginning of unlimited performance," he says. "In the near future, Thunderbolt will take the confusion out of choosing a professional connectivity standard for audio production." McArthur continues, "Too often we have seen our customers frustrated by the options: Should I go with USB 3, FireWire 800, PCI cards and when is that LightPeak thing coming? Now we know, as manufacturers and customers, where we are headed."
Apogee R&D designed architecture perfectly suited to embrace Thunderbolt. Symphony I/O's modular, user definable system was the first step. AD/DA conversion modules (our primary technology) were designed to be independent of the Symphony I/O Chassis. This allows Apogee to address interfacing from the Chassis level without impacting I/O module implementation.
Powered by Thunderbolt, the Symphony I/O platform is the foundation of future digital audio production systems. Any Mac equipped with Thunderbolt technology and paired with Symphony I/O will deliver incredible, high-performance recording from the Hollywood soundstage to the hotel room nightstand.
We will have more information and a timeline for Thunderbolt implementation soon.